Internal links improve SEO for roofing websites and blogs [+ video]

An internal link is a hyperlink in an online document, web page or blog post that, when clicked, takes the visitor to another section of that same document, page or post, or to an entirely different document, web page or blog post within the same domain.

Here are four reasons why effective use of internal links in your roofing company's website and blog is absolutely critical for search engine optimization:

1. Internal linking tells search engines that you think the document, web page or blog post you are linking to contains valuable content. Basically, if you aren't endorsing your own content, why should anyone else think it's important?
2. Internal linking enhances the visitor's experience. Leading potential customers to other related content within your website or blog will give them more of the valuable information they need to decide whether or not they should contact your company for roofing jobs.
3. Internal linking reduces your bounce rates. When someone views a web page or blog post, giving them additional related pages to link to will reduce the amount of times they visit just one page and then leave your site. Low bounce rates help your web pages and blog posts rank higher with search engines.
4. Internal linking improves indexing. Helping search engines easily travel from one web page or blog post to the next enables indexing to happen faster than normal. Indexing web pages and online documents is a huge part of what allows search engines to display results for a search query so quickly. The better and faster they can index your website or blog, the higher your individual pages and posts will rank when people search for roofing services in your area.

I recommend incorporating internal links into new web pages and blog posts to similar content throughout your website and blog as you create them. And as soon as you publish a page or post, your next step should be to go create at least two internal links coming in to that new web page or blog post from other existing pages or posts (where it makes sense).

Can you have too many internal links? Well, too much of anything is bad. Having no internal links is obviously not good, and having too many isn't good either, so you need to strike a balance.

I recommend using 1 to 5 internal links for every 500 words you type. For example, if you have a 1,500 word blog post you should have between 3 and 15 links.

I don't normally recommend linking more than one word or word groupings to the exact same destination page, post or document, but sometimes it is helpful if what you are linking to has multiple extremely relevant keywords.

If you have any questions about internal linking or search engine optimization, or would like help with creating content for your roofing company's website or blog, please feel free to contact RoofPal any time.


This episode of the RoofPal Marketing Podcast is brought to you by Dataforma. With their best-in-class web-based business management services, Dataforma can help you to run a more profitable roofing business. For more information, please call (866) 764-9992 or visit them online at www.Dataforma.com.