Why you should share pictures and videos of roofing jobs on social media in real-time

There is so much great content a roofing company can share on social media beyond direct sales messages or links to their website, blog posts, manufacturer product information, or 
miscellaneous industry-related articles.

One of the best ways to demonstrate your quality workmanship and scope of service offerings is to show potential customers the actual work you are doing, indirectly advertising your  services by sharing pictures and short video clips of jobs you are working on.

The pictures you upload to your website are usually just the select few you are most proud of, and some may be a few years old. Most contractors don't prominently feature everyday 20-square shingle installations, routine maintenance work on a grocery store, or leak repairs at a warehouse.

For a roofing company, social media is great for updating the people you are connected to about what you are currently doing (as opposed to just sharing the best of what did in the past). It is a perfect forum to post a few pictures and even a 30-60 second video clip or two of the work you did earlier that day, or better yet - the work your company is doing right that moment.

The first step is develop a habit of taking pictures and videos of the work you are doing. This can done easily with most modern digital cameras and cell phones.

The second step is to determine which social media platform or platforms you will post them to, how often you'll do it, and how many pictures and videos you feel is appropriate to post per day.

The third step is to decide who will post them - whether allowing someone on the crew to post on the company's behalf from a smartphone, or to have them email the pictures back to the office for review, selection, editing (if needed), and sharing online.

Regardless of who posts the pictures and videos, make sure to include brief descriptions written in a way that would make sense to potential customers.

Also, don't forget to ask permission to tag the homeowner or company in the post. This is an excellent opportunity for virtual word-of-mouth advertising, as everyone they are connected to can see the quality work you are doing for someone they know.

Taking pictures and video clips also provides you with great content to share with the customer offline, giving them a first-hand look at what exactly was wrong, how you went about fixing it, and the quality of your finished work.

One other benefit to developing a habit of documenting the work you do with photos and short video clips is that, over time, you develop an extensive database of content to use for your website, blog posts, video blogs, sales presentations, brochures, and other marketing materials.

Something I often recommend is to watermark pictures with your company logo so other companies don't use them as their own. If you aren't sure how to do this, please feel free to contact me - I would be happy to show you how.

If you have any questions about real-time social sharing or would like assistance setting up a structured, repeatable process for your roofing company, please contact RoofPal any time.


This episode of the RoofPal Marketing Podcast is brought to you by Hail-Track. Hail-Track combines real-time storm maps with geo- and time-stamped pictures and videos online as well as several other powerful tools to help hyper-target your advertising after a big storm anywhere in your service area. Learn more by visiting Hail-Track.com.