Internal links improve SEO for roofing websites and blogs [+ video]

An internal link is a hyperlink in an online document, web page or blog post that, when clicked, takes the visitor to another section of that same document, page or post, or to an entirely different document, web page or blog post within the same domain.

Here are four reasons why effective use of internal links in your roofing company's website and blog is absolutely critical for search engine optimization:

1. Internal linking tells search engines that you think the document, web page or blog post you are linking to contains valuable content. Basically, if you aren't endorsing your own content, why should anyone else think it's important?
2. Internal linking enhances the visitor's experience. Leading potential customers to other related content within your website or blog will give them more of the valuable information they need to decide whether or not they should contact your company for roofing jobs.
3. Internal linking reduces your bounce rates. When someone views a web page or blog post, giving them additional related pages to link to will reduce the amount of times they visit just one page and then leave your site. Low bounce rates help your web pages and blog posts rank higher with search engines.
4. Internal linking improves indexing. Helping search engines easily travel from one web page or blog post to the next enables indexing to happen faster than normal. Indexing web pages and online documents is a huge part of what allows search engines to display results for a search query so quickly. The better and faster they can index your website or blog, the higher your individual pages and posts will rank when people search for roofing services in your area.

I recommend incorporating internal links into new web pages and blog posts to similar content throughout your website and blog as you create them. And as soon as you publish a page or post, your next step should be to go create at least two internal links coming in to that new web page or blog post from other existing pages or posts (where it makes sense).

Can you have too many internal links? Well, too much of anything is bad. Having no internal links is obviously not good, and having too many isn't good either, so you need to strike a balance.

I recommend using 1 to 5 internal links for every 500 words you type. For example, if you have a 1,500 word blog post you should have between 3 and 15 links.

I don't normally recommend linking more than one word or word groupings to the exact same destination page, post or document, but sometimes it is helpful if what you are linking to has multiple extremely relevant keywords.

If you have any questions about internal linking or search engine optimization, or would like help with creating content for your roofing company's website or blog, please feel free to contact RoofPal any time.


This episode of the RoofPal Marketing Podcast is brought to you by Dataforma. With their best-in-class web-based business management services, Dataforma can help you to run a more profitable roofing business. For more information, please call (866) 764-9992 or visit them online at www.Dataforma.com.

Internal Linking on your Website and Blog is Critical for SEO

In terms of search engine optimization (SEO), internal linking on your roofing website and blog is absolutely critical.

Here are four reasons why doing a good job at this is so valuable to a roofing contractor:

1. Internal linking tells Google, Yahoo! and Bing that you think your own webpage you are linking to contains valuable content. If you aren't endorsing your own content, why should anyone else do it?

2. Internal linking enhances the visitor's experience on your website. Leading home/building owners and property/facility managers to other related content and information will give them all the information they need that you have to offer.

3. Internal linking reduces your bounce rate. When someone views a page on your website, giving them additional pages to link to will keep bounce rate at a minimum since they aren't going to one page and leaving. This helps your pages rank better in search results.

4. Internal linking improves indexing. Google and other search engine bots can easily travel from one page to the next, contributing to that web page being indexed quicker than normal. Again, this helps your pages rank better in search results.

There are two major types of internal links. First are in-content links, which are links in the page that lead to other related pages on your website or blog. Second are navigation links, which are related keywords and categories for your pages which are usually listed in a navigation-style sidebar or header/footer.

Every page on your roofing website and blog is its own entity. In the SEO world, that means every page must have its own keywords that tells search engines what it is about. Many blogs prompt you to add keywords so searchers looking for content on a specific topic know that your page is relevant to their search.

Establish internal linking when you create the page
For in-content links, I recommend incorporating those in your new web page or blog post for any words you use to similar content throughout your website and blog as you create it. Upon publication, your next step should be to build at least two internal links coming in to the new page or post from your existing pages where there is a natural fit.

I recommend you set up navigation links as part of your website framework (so they appear on all pages).

Can you have too many internal links?
Too much of anything is bad. Having no internal links is obviously not good, and having too many isn't good either (you need to strike a balance).

A general rule of thumb is 1-5 internal links per 500 words, so if you have a 1,500 word blog post you should have 3-15 links. It is not recommended to link multiple words to the same page, but sometimes it is helpful if that page you want to link to have multiple extremely relevant keywords.

If you have any questions about internal linking or search engine optimization, or would like help with creating roofing website content or blogging, please email Chris@RoofPal.com.