MARKETING QUICK TIP
Nothing is more powerful than the recommendation of someone you know and trust, right? Does your roofing company proactively ask for testimonials and referrals? This is a simple yet effective strategy for developing quality leads for roofing jobs.
How to do this
After every job you do, ask the customer for a brief testimonial (hand written or typed, via email, on social media, write down what they say over the phone, - whatever works for them).On your website or blog, include the customer's testimonial along with a brief description of the work you did and one "before", one "during" and one "after" picture of the job. Email them a link and ask them to share it with their friends, family and co-workers (via social media or even email).
Take it a step further
Post the link to the web page or blog post to your social media profiles (Facebook, Twitter, LinkedIn, Google+, etc.). Ask the customer if it OK to tag them in the post before doing so.
Questions?
If you have any questions about creative things to do with testimonials or referrals to get higher quality leads on roofing jobs, please email RoofPal@gmail.com.
