Many business books, blog posts, magazine articles, newspaper articles, television news segments and even tweets themselves have been written about what it takes for individuals and brands to be successful on Twitter.
Here are some of the common recommendations for success on Twitter:
Follow a lot of people. The more people you follow, the more likly it
is for people to not only follow you back, but to acknowledge you and connect.
Follow those who follow you. For many, this is a common courtesy and the smart move. If you follow back everyone that follows you, you wind up meeting lots of new and interesting people. The major debate around this is quantity vs. quality argument (if you follow back everyone, it makes your Twitter stream cluttered). If you only follow back those who are truly interesting to you, it's a better way to curate content and dive deeper into some of the meatier conversations. Both sides to this argument have valid points.
Tweet frequently and consistently. Twitter (like most of the Internet) is a live, real-time environment. If you don't tweet often, there is a likelihood that you (and your content) will get lost in the all the other tweets. If you tweet once a day and most of the people who follow you are not online then, your tweet is rarely seen or acted on. Real-time makes the amount of followers you have not as important as when individuals are actually online, connected, following and reading your tweets.
Tweet original things (not just links). If all you are tweeting is links and you are not spending the time to think of anything original to say, you won't get much attention. Those who are most successful on Twitter are those who create content in a very original way.
Make it personal, and respond to as many people as possible. If you don't respond, acknowledge and discuss things with people following you on Twitter it will be a useless experience. Those who truly have massive audiences and attention are the ones who respond back to anyone and everyone. The people that you respond back to will then feel special and this make them more likely to re-tweet your content and ask their followers to follow you too. Twitter is an online social network... not a broadcasting channel.
Or... do the exact opposite. Everyone has an opinion about why something is successful and why other things fail. Brands and individuals are constantly looking for both best practices and return on investment in social media. What we learn by looking at the commonly-held beliefs and then comparing them to people who do the opposite is that Twitter is simply an open publishing platform - it is a place for people to put content (short, 140 characters worth of text-based content), and that success can often come from not following the rules, but by breaking them.
Why? Just like blogs, podcasts and YouTube channels, Twitter is simply a publishing platform. Twitter and most other social media platforms allow individuals and brands to highlight, share and connect on the things that can't be explained in a traditional advertising campaign or through press releases. As with everything in life, people like real interactions between real human beings, and these channels are most effective when brands and individuals start doing the things that they think are interesting in the hopes that other's feel that way too. Often times, breaking all the "rules" is what it takes to stand out and be successful.
If you have any questions about or would like help using social media for your roofing company, please email Chris@RoofPal.com.
Follow those who follow you. For many, this is a common courtesy and the smart move. If you follow back everyone that follows you, you wind up meeting lots of new and interesting people. The major debate around this is quantity vs. quality argument (if you follow back everyone, it makes your Twitter stream cluttered). If you only follow back those who are truly interesting to you, it's a better way to curate content and dive deeper into some of the meatier conversations. Both sides to this argument have valid points.Tweet frequently and consistently. Twitter (like most of the Internet) is a live, real-time environment. If you don't tweet often, there is a likelihood that you (and your content) will get lost in the all the other tweets. If you tweet once a day and most of the people who follow you are not online then, your tweet is rarely seen or acted on. Real-time makes the amount of followers you have not as important as when individuals are actually online, connected, following and reading your tweets.
Tweet original things (not just links). If all you are tweeting is links and you are not spending the time to think of anything original to say, you won't get much attention. Those who are most successful on Twitter are those who create content in a very original way.
Make it personal, and respond to as many people as possible. If you don't respond, acknowledge and discuss things with people following you on Twitter it will be a useless experience. Those who truly have massive audiences and attention are the ones who respond back to anyone and everyone. The people that you respond back to will then feel special and this make them more likely to re-tweet your content and ask their followers to follow you too. Twitter is an online social network... not a broadcasting channel.
Or... do the exact opposite. Everyone has an opinion about why something is successful and why other things fail. Brands and individuals are constantly looking for both best practices and return on investment in social media. What we learn by looking at the commonly-held beliefs and then comparing them to people who do the opposite is that Twitter is simply an open publishing platform - it is a place for people to put content (short, 140 characters worth of text-based content), and that success can often come from not following the rules, but by breaking them.
Why? Just like blogs, podcasts and YouTube channels, Twitter is simply a publishing platform. Twitter and most other social media platforms allow individuals and brands to highlight, share and connect on the things that can't be explained in a traditional advertising campaign or through press releases. As with everything in life, people like real interactions between real human beings, and these channels are most effective when brands and individuals start doing the things that they think are interesting in the hopes that other's feel that way too. Often times, breaking all the "rules" is what it takes to stand out and be successful.
If you have any questions about or would like help using social media for your roofing company, please email Chris@RoofPal.com.
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