5 social media SEO strategies roofing contractors should do right now

Social media should definitely be part of your roofing company's marketing strategy, and now is the time to harness the power of your accounts specifically to power your SEO strategy.

Google has long relied on people to endorse relevant and useful links on the internet. Social media has now magnified that tremendously, particularly now with Google Social Search becoming so important, enabling your website or blog post to jump from #50 otherwise into the top 5 in someone's search results page simply because someone they are connected to shares your link on Facebook or LinkedIn, gives it a +1 on Google+, re-Tweet's it on Twitter, etc.

Here are 5 social media SEO strategies roofing contractors should do (or keep doing) right now:

1. Be more active on Google+
Google+ is here to stay for a while, and it is extremely useful for SEO. It's not as big as Twitter or Facebook, but it affects search results much more than the others.

2. Establish even more connections online
Everything you write or share can be seen by those who you are connected to on social media, as well as in their search results. Although any connection is good, the biggest impact comes from people adding you to one of their Google+ circles. For more on this, please see my blog post 'Social media directly influences search rankings'.

3. Post your articles, videos and blog posts immediately on social media
Sharing your content on social media helps it get indexed by Google faster, so make sure you post new content you create across all platforms as soon as possible.

4. Create sharable content
If someone shares a link to your website or other content, it is basically an endorsement (similar to a direct inbound link). Even if someone who isn't connected with you on social media shares a link to your content, their entire network can see the post by searching for relevant topics in Google Social Search. Again, please see my blog post 'Social media directly influences search rankings'.

5. Add the +1 button to everything
The +1 button has turned into an internet-wide Facebook "Like" button. It is quick and easy for people to click, and gives your content huge benefits. Put that +1 button everywhere you can and ask people to click it.

None of this should be considered a replacement to (or even better than) traditional SEO methods, but it is becoming increasingly important. Not everyone knows this, so the faster you do it the more of a leg-up you'll have on your competition.

If you have any questions about social media SEO, please email RoofPal@gmail.com.

YouTube Videos Rank Higher in Google

Roofing contractors should use YouTube as much as possible.

Please watch my video podcast about using YouTube for roofing contractors

YouTube (purchased by Google in 2006 for over $1.6 billion) has now become one of the world’s most visited websites. Google indexes those videos and more often than not, you now find YouTube videos appearing on the first page of search results, sometimes outranking aged and established organic listings.

Since there is a clear priority by Google given to YouTube videos and because they are so well received on social media platforms such as Facebook, your roofing company should be taking advantage of all of the benefits.

It is very easy to upload a video to YouTube (accounts are free and simple to set up). Here are the basic steps:

Shoot Your Video

Create a short, content-rich video. Shorter videos are viewed much more frequently (under two minutes is best). Small HD video cameras can now be purchased for just over $100 and include software to upload videos directly through WiFi (or plug into your computer, save and upload the old fashioned way).

Video Name Keywords are EXTREMELY IMPORTANT

Include in the name of your video keywords that you expect people searching would use to find information about your services ("roof repair Dallas", "metal roofing Los Angeles", etc.). I can’t stress how vital it is to ensure EVERY word in the title of your video is relevant to your content. Do not include the date or time in your title and only the location if it is relevant to the search. Your video listing could be on page one of Google search within 24 hours.

Create Incoming Links To Your Video Listing

Anchor Link TEXT is the visible text in a hyperlink. Within your website and/or blog, link back to your YouTube video using your keyword(s) in your anchor text.  Also, you can ask friends and associates to link back to your YouTube video using the same method. By applying links to your YouTube videos (and having other sites do the same) it tells Google that your videos are relevant to the keywords or keyword phrases you have chosen.

Drive YouTube Video Viewers to your Website

Once people begin finding your video listings for the keywords you have chosen, you have created a lead generation path that will last for a long time to come. Mention your website address during the video or place a screenshot of your website and your website address at the start and end of your video so viewers know how to get to your website. I also recommend including a hot-linked URL (your website address with the http:// at the beginning) into the beginning of the description of your video in the "About This Video" section.

If you have any questions about or need assistance using YouTube for your roofing company, or if you are interested in learning more about the RoofPal Official Microcast Series which now produces video blogs that can be personally branded with your company name, logo and contact information, please email RoofPal@gmail.com.

Comments on your Facebook posts are more valuable than Likes

According to a November 2011 analysis from EdgeRank Checker that examined a random sampling of more than 5,500 Facebook pages and over 80,000 posts with links during October 2011, a comment on a Facebook post containing a link results in almost 5 times the amount of clicks of that link than a Like of a comparable post. For every Like a post gets, the link receives on average 3.1 clicks but for every comment a post gets, it receives on average 14.7 clicks. Overall clicks per impression were found to be 0.5%.

Wednesday and Tuesday is best for engagement, Saturday and Friday is worst
When sorting the average clicks and shares by day of the week, Wednesday's had the best share ratio (link shares compared to the number of fans per page) at 0.11%. Wednesday's also had the highest click ratio (link clicks compared to the number of fans per page) at 0.49%. Tuesday followed with a 0.1% share ratio and 0.47% click ratio.

Saturday fared worst for shares ratio (0.8%), while Friday saw the smallest clicks ratio (0.35%).

Smaller pages have more devoted followers
There is a distinct correlation between Facebook page size and fan engagement. Pages with less than 1,000 fans had by far the highest shares and clicks ratios (over 1.1% share ratio and 0.3% click ratio). Following distantly were pages with 1-5,000 fans, with a share ratio of less than 0.4% and a click ratio of less than 0.1%.

In contrast, pages with more than 100,000 fans experienced the lowest share and click ratios. The data suggests that smaller pages are able to create more relevant content for their fans, which may be an indication that large brands should make multiple pages to narrow down their audience.

Social context ads increase conversions
According to November 2011 analysis from TBG Digital, Facebook Likes do have a place in driving conversions. Advertisements that leverage the social interactions that users are comfortable seeing in their Facebook news feeds perform better than those that do not.

The analysis was based on a single client (a popular entertainment brand that spent $60,000 across a 14-day period and accumulated 436 million impressions) that had a 32% improvement in purchasing intent when using social context ads as opposed to non-social context ads.

According to the analysis, social context ads are built with a text and image box with the addition of visible endorsements beneath the ad. The endorsements note the number of friends associated with a user who like the page, group, event, or application.

The cost-per-click remained constant between non-social context and social context ads, but in this study non-social context ads took 132 clicks to achieve a conversion compared to only 99 clicks for social context ads. When factoring in the cost per click, the difference in cost per acquisition equated to $44 when using social context ads. TBG Digital said there are limitations to the social context ad campaigns that are primarily due to the URL structure in the Ads API.

If you have any questions about social media marketing in the roofing industry or would like help improving sales from social media, please email Chris@RoofPal.com.

What skills are needed to be good at social media?

If you, one of your employees or even someone you hire is going to manage your social media accounts or blog for your roofing company, what skills should they have beyond knowing the in's and out's of Twitter, Facebook and search engine optimization (SEO) to generate the results you are looking for? Here is a short list of skills I recommend looking for. They are basics before the basics of digital marketing and social media:

Is the person a good writer?

Writing is the foundation of most content creation. Even things like audio or video often rely on a written script in order to deliver the maximum impact to your audience. Can you communicate ideas clearly? Can you create language that is persuasive? If you can write well, you can apply that skill to nearly every form of content generation.

Is the person a good analyst?

Given a set of information or data, can they extract something of value (insight) from it? They don’t have to be a statistics expert, but they should be able to look at a pile of data and make a chart from it or at least see if there’s some kind of trend because that is the foundation of web and social media metrics.

Is the person a good researcher?

When posed with a question, can they come up with a solution by any legal means necessary? Can they use Google intelligently? Can they put together discrete information sources and find an answer? Can they learn independently without much guidance or hand holding? The ability to find the right answer and the persistence and willingness to get one is also a foundation skill.

The truth is that there really isn’t a lot that is needed to be good at social media content creation (have a command of the English language, be decent at math, and have the ability to perform basic research online), but you do need to be able to use the tools you have with excellence and consistency.

In our constant pursuit of the newest shiny objects we often lose sight of the prerequisite fundamentals that can make us great. While it’s great to have the newest, shiniest, most buzzworthy tools and services at our fingertips, it’s ultimately meaningless if we don’t have mastery of the basic skills to use them properly.

If you have any questions about this blog post or would like assistance with establishing or managing your roofing company's social media accounts, please email Chris@RoofPal.com.

Your Klout score means nothing - how influential is your roofing company online, really?

As a roofing contractor, virtually everything you tweet or post serves as a means to ultimately increase your revenue. You are either trying to create awareness, build a favorable reputation, establish personal connections with existing and potential customers, demonstrate your competency, or call those you are connected to into a specific desired action. Your ability to increase revenue as a result of your social media activity determines your online influence.

You may be familiar with Klout or similar services that report your social media (online) influence as a single numeric score. I check my Klout score periodically and participate in giving +K's to folks as a means of interaction and goodwill, but the truth is I think current online influence scores available are complete crap and you should pay them no attention.

The True Measure Of Influence
Influence is the ability to get people to do what you want. When you tweet or post a link to some kind of content or offer, you do so in hopes that the people you are connected to will click on that link and take the desired action, then re-tweet or share it with their connections to increase the total potential reach of your message (and ultimately your sales). The higher % of desired actions taken per message you tweet or post, the more influential you are online. But there is no way for a service like Klout to know if the ultimate action you intended actually transacted.

Online influence scores are all based upon algorithms, which should not be confused with formulas. The square footage of a roof is a formula. Your total number of connections along with a certain number link clicks, re-tweets or likes, comments and shares having absolute effect on your online influence score is an algorithm. There is some math used, but there are also many assumptions. These services are trying to determine the quantitative value of the relationship of these individual factors and actions to each other but they will never be able to describe why it happened, let alone predict your ability to initiate desired behavior in the future.

There are three kinds of measures to focus on: descriptive (what happened), diagnostic (why it happened), and predictive (what might happen). Online influence scores are purely descriptive measures (for example, your Klout score purely reflects your social media activity, and particularly on Twitter). But don't confuse activity with influence - I can be extremely active without being successful in getting you to hire me to help you with marketing just as much as I can be fairly inactive but highly successful in earning your business.

Klout is fantastic at understanding what you tweet or post about, but it does not tell you why you have been active, why you have been successful in getting others to take action, and it certainly does not predict how you will get others to take action in the future. And they punish you for taking a few days off by lowering your score, treating reduced activity as declining influence.

Influencers Aren't Social Broadcasters
The more connections you have the more opportunity there is for people to see your message, take action and then share it with their networks. Outside of a few celebrities closely aligned with a particular area of expertise or a natural connection (like Oprah with books that housewives would enjoy), there is an inherent problem with individuals or companies having disproportional amounts of connections because social media doesn’t scale well.

As a roofing company, if you have over 1,000 followers on Twitter, friends on Facebook or connections on LinkedIn, you are going to have an inherently lower amount of individual interaction and activity with your connections than those with less than 1,000. When you get beyond that level, meaningful interaction cannot happen unless there are multiple people actively monitoring your accounts 24/7/365. Unless you are Chipotle, Levis, Apple, or some other mega-brand with built-in awareness and consumer loyalty, it is those real conversations and interactions that help you (the small-medium sized regional business) develop relationships, build trust, earn mentions, re-tweets, Likes, comments, and shares of your posts, and ultimately... new opportunities to bid jobs.

The more connections you have, the more you simply become a broadcaster. Your timeline is cluttered to the point that you’d likely have to actively seek out tweets or posts from a specific person or company in order to guarantee that you saw something they posted and be able to interact with them about it (and let's face it, there are very few if any that you actually do this with). Otherwise you might scroll down to the activity posted in the past hour (at best) and interact with just those you see. It's pure chance they posted during the time you were online. Also, above 1,000 connections there is a diminishing expectation of a reply to comments, questions, Likes, re-tweet's, and direct messages. Worst yet, the more connections you have the more you begin to feel compelled to simply distribute sell-sell-sell messages, which is a complete turn-off to those on the receiving end.

At some level you stop engaging people and become a broadcaster because you have no other choice. If someone with less than 1,000 connections tweets or posts a question, those they are connected to expect that this is an invitation to a conversation. If someone with over 1,000 (and especially 10,000+) connections tweets or posts a question, most people they are connected to realize the question is rhetorical. The number of connections you have becomes a sort of barometer of engagement expectations. If I see that I am one of 2,500 "friends" of yours on Facebook, I assume you could care less about anything I post and just hope that your barrage of sales-focused posts eventually gets me to call you to re-roof my office building.

Recommendation
A couple of weeks ago I went through my entire list of "friends" on Facebook, clicking on every single profile to try to determine the fit to RoofPal. It took a few hours, but shockingly I found that 25% of all of my connections were non-roofing industry related (there were a lot of website developers, "models", SEO specialists, marketers, etc. that had sent me random invitations to connect). I un-friended everyone whom I wouldn't bother interacting with online. Now when I am on Facebook, every single post I see in my News Feed matters. I can Like, comment, share, and message with everything and everyone I see, and it makes sense for my business. I've been pretty good with LinkedIn, so next up is Twitter.

I recommend you streamline your connections in a way that makes sense for your company. Cut out the noise that clutters your ability to interact on a meaningful level with those you are connected to. Show the human side of your company (see my blog post titled "Stop Selling! Social Media is for Creating Relationships Through Communities"). Create awareness of your company, but really work on building a favorable reputation, establishing personal connections with existing and potential customers, mix in demonstration of your competency to roof, and then (sparingly) call your connections to action to hire you. If you do this, your ability to increase revenue as a result of your social media activity will greatly improve your real online influence, regardless of your Klout score.

If you have any questions about online influence or would like help with a roofing social media strategy, please email Chris@RoofPal.com.

Auto-Posting to Facebook Decreases Likes and Comments by 70%

Automatically publishing content to your Facebook News Feed through 3rd-party applications like HootSuite, TweetDeck, and Networked Blogs receive an average of 70% fewer "Likes" and comments, according to a new study by Applum.

Why Does This Happen?

The difference is likely due to Facebook reducing the prominence of posts published by third-party API's - collapsing all recent updates from the same ones a user would otherwise see.

Likes and comments increase an individual post’s prominence in the Facebook News Feed, which increases impressions and improves the likelihood of clicks, so RoofPal's recommendation is for roofing contractors to stop using auto-posting applications and switch to manual posting if you want potential and existing customers to actually see your posts, Like them and comment on them.

Time vs. Value
Many roofing contractors also update Facebook automatically by syncing their Twitter posts or auto-converting their blog post headlines. This does increase efficiency by eliminating the need to copy and paste headlines and links from one platform to another, but it is not optimal as different platforms have different publishing capabilities and norms. For example, Facebook allows for rich media posts so authors can select a thumbnail image and caption along with posting a link and headline. It’s typical for Twitter accounts to post up to a dozen times a day, but that volume could be viewed as spam on Facebook. Auto-posts then appear robotic and less compelling to those who may see it in their News Feed.

Which 3rd-Party Apps are the Worst?
EdgeRank Checker has revealed empirical data that automatically-published posts perform worse than manually published ones. Analyzing over 1 Million Facebook updates by more than 50,000 pages with a combined reach of over 1 Billion fans (including duplicates). It then calculated the engagement ratio of the total Likes and comments on a Page’s post, divided by the total fans of the Page at the time of the post for the ten most popular third-party publishing APIs. Compared to the engagement of posts published manually to Facebook’s web or mobile interfaces, the reduction in engagement ratios of the top third-party publishing APIs were:
 • HootSuite – 69% reduction
 • TweetDeck – 73% reduction
 • Sendible – 75% reduction
 • Networked Blogs – 76% reduction
 • RSS Graffiti – 81% reduction
 • Twitter – 83% reduction
 • Publisher – 86% reduction
 • twitterfeed – 90% reduction
 • dlvr.it – 91% reduction
 • Social RSS – 94% reductions

The Bottom-Line
On average, posts published through a 3rd-party auto-posting application had approximately 70% fewer Likes and comments than those published through Facebook’s first-party interfaces (manually). Also, if a user’s News Feed contains multiple posts from a single API (whether from a single author or several different Pages and friends), the posts are collapsed and must be unfolded to be seen.

It is well worth the extra minute to manually craft a Facebook post by hand than auto-posting because you are sacrificing a lot of social media performance and return on investment to save what ulimately amounts to a very small amount of additional time and effort.

Questions? Need Help?
If you have questions about this post, or would like assistance with your roofing social media strategy, please email Chris@RoofPal.com.

20 Ways to Promote Your Roofing Facebook Fan Page

How are you spreading the word about your Facebook page?
Your fan page can be one of a roofing company's best sources of customer interaction and lead generation. The only problem is making people aware of it. You definitely need to educate your customers and potential customers on how to find you on Facebook.

To help you out, below is a list of 20 different ways to promote your Facebook page. Even if you only do a few of these things, you should start to get more fans and begin to increase your return on time invested.

1. Put your fan page URL in your email signature. How many emails do you send every day? That is how many chances you have for someone new to find out about your page. Free publicity!
2. Write a blog post about your new fan page. Give your blog readers five compelling reasons why they should join your fan page (tell them about the kinds of information you share on your page).
3. Tag well-trafficked fan pages in your status updates. Fans of those popular pages your target customers visit (that are at least semi-relevant) might see your page and click over, giving you some additional cross-traffic.
4. Ask your Twitter followers to join your fan page. Give some compelling reasons why your Twitter followers should join your Facebook community. If Twitter is the new water cooler, think of your fan page as an invitation to come in and chat. Maybe Tweet something like "Want more conversation than 140 characters will allow? Join us on Facebook at ” and leave the URL to your fan page.
5. Invest in Facebook ads. They are a lot easier than you might think and you can spend as little or as much as you want. You can pinpoint fairly accurately the demographic you are targeting.
6. Put a Facebook fan page widget on your blog and website. Have your website developer put a basic widget on your website and blog that automatically displays the last 5 or so Facebook status updates from your fan page. Visitors will see this content and a) know that you have a page and how to find it, and b) get a sense of the kind of information they have been missing out on.
7. Customize your fan page URL. Vanity URLs are a fantastic way to make your fan page memorable. For example, my Facebook page URL is http://www.facebook.com/RoofPal.
8. Put your fan page URL on your business cards. Combine offline and online by letting the people you meet in real life know about your fan page.
9. Put a link on your personal Facebook profile. You can put a link to your company fan page under the “Links” section of your personal page. This may remind your friends and family to share the link to your company page with their Facebook friends.
10. Leverage the power of your team. Ask everyone in your company put the link to your company fan page link on their personal profile.
11. Ask your Facebook fans to post a link. Simply ask all of your current Facebook fans to post a link to your company page on their personal profile. As long as you don’t ask this often, often times people are willing to help you out. This becomes a personal recommendation, or word-of-mouth advertising (the very best kind).
12. Put a tag in your YouTube videos. If you make compelling videos as a part of your content marketing strategy, throw in a well-timed Facebook fan page link at the end of your YouTube videos.
13. Put your Facebook fan page URL on your Twitter profile background. Many people still use the web-based version of Twitter, and your profile background is a prime piece of internet real estate. Cross-advertise and use one social network to promote another!
14. QR Codes for your page. Create a QR Code that takes people directly to your Facebook fan page and use that code in your marketing, stationary, email signature lines, etc. If you aren't sure what a QR Code is or how to create one, please read the article I published, titled QR Codes for roofing contractors.
15. Actually use your Facebook fan page. Use the “Tell Your Fans” feature on Facebook. With the tools built in, Facebook allows you to import a contact file or import your contacts from your email account. This is particularly good for when you’re just starting out and want to tell people you already know.
16. Add a Like box. Place a Like box in your blog and website sidebar so people can "Like" your content automatically when they are signed in to Facebook and browsing the web.
17. Use targeted keywords in a Google AdWords campagin. Use a keyword-based ad and direct people to your fan page. This is like Facebook Ads on steroids. If you’ve never used AdWords before, it’s fairly straightforward. Google the term AdWords to set this up.
18. Redirect your webinar guests to your Facebook fan page. If you use GoToWebinar, you can choose to send registrants to a URL of your choice after they sign up. This is where you can direct them right to your Facebook fan page.
19. Put your Facebook fan page URL in your Keynote or PowerPoint presentations. When you present, the last slide can be your contact information, complete with your company's Facebook fan page vanity URL. Most people are already on Facebook, so it’s a no-brainer to give them an easy way to connect with you.
20. Invite all of your friends. Facebook automatically suggests people and pages based on the connections and Likes of your friends. The more of your friends who Like your Facebook fan page, the more their friends will have your page recommended to them without you lifting a finger.

These are just some examples. What are some of the most interesting ways you’ve seen people or businesses promote their fan page? Let me know in the comments box below and share what you have found.

Why You Should Blog

Simply having a static webpage and social media presence is no longer enough in today's rapidly changing digital world of marketing - you now also need to blog!

A website may be an important component of your online presence, but it doesn't engage your customers and can be cumbersome to keep updated. Social media is great for building relationships and trust, but you are limited to the depth of information you can post at one time. Alternatively, a blog enables you to easily update your website with fresh, relevant content and engage your customers (and can be shared via social media to attract readers back to your website).

Similar to social media, customers can leave comments on a blog which you can respond to. But unlike a status update, the discussion is centered around a specific, detailed topic that you have shaped and encourages ongoing community conversation and debate far after the post was uploaded.

Some business owners are concerned about the time it takes to properly maintain a blog. The good news is that a blog can actually take the place of many of your existing static pages, and they become interactive (not "brochure material"). Blogs can also be easily integrated into your static website as a dynamic component, giving you the best of both worlds. Blog posts don't have to (and shouldn't) just come from your marketing department - your employees who are experts at various components of your company should be encouraged to write blog posts (published with management review and approval, of course).

A blog enables you to attract new customers, build brand awareness and compel more prospective customers to buy from you. There are also great search engine optimization (SEO) benefits when using a blog. Due to its dynamic nature, a properly set up blog can attract twice the visitors your website can, and blogs get indexed by search engines like Google 4x more often than static websites.

My challenge to you is to set up a blog today and post something - almost anything, just to get started. RoofPal uses Blogger.com partly because it is free, but mostly because it is owned by Google (and I assume as a result, Blogger.com blogs are indexed more frequently and ranked higher in search results).

If you have any questions about blogging or would like assistance setting up and even managing your company's blog, please email Chris@RoofPal.com.

Stop Selling! Social Media is for Creating Relationships Through Communities

Social media marketing must be approached very different than traditional marketing. You should not login with the intent to sell your roofing products or hail storm repair services - instead, you should login to create relationships through communities. If people feel you are part of their community they will support you and recommend you to their peers, colleagues and friends. Word-of-mouth marketing at its very best!

Here are 6 simple tips to get you started on creating relationships using social media:

Dedicate Resources
Building relationships in social media requires resources (both time and people). You need to dedicate the time of a person (or team of people) who are responsible for communicating with your network. This person (or persons) should read status updates/Tweets, read blogs, manage friend lists, write comments, join groups, upload photos, participate in forums, write blog posts, field questions, etc. - in other words, be active.

Be Real
Building relationships in social media requires trust. Be yourself, and let your employees be who they are as representatives of your company. Building fake profiles, writing fake reviews and blogs, lying about who you really are, etc. are pointless activities and a waste of time. Don’t underestimate the intelligence of your connections - they can smell a fake a mile away and will crucify you when you are found out.

Communicate Early & Often
It doesn't matter if you send email newsletters, write blog postings, update your status, send a Tweet, or post to a group discussion, be sure you are communicating. By communicating early you can get a jump start on topics that are hot in the industry and respond to them a lot earlier than your competitors. Communicating often helps to build relationships with your audience that they can trust you will be there and will inform them of the valuable information they need or are looking.

Get Involved
Don’t just post links to your blog posts, website pages or press releases. People will start to ignore you because it’s not a two-way conversation. Get involved with your community - if people are looking for assistance, point them in the right direction. If someone posts something funny, interesting or personal, Like it, comment on it, re-Tweet it, etc. That will gain you much more respect rather than slapping a link to your website that isn’t related to what they asked.

Reward Your Audience
As much as you are involved in building relationships in social media, so is everyone you are connected to. Your audience is also spending time and effort to post updates, leave comments, write blog posts, do research to answer questions, establish new connections, and so on. Reward them for their time and effort by personally thanking them for doing so.

Remember to Listen
Building a relationship requires that you listen more and talk less. As much as you want to spend time promoting your products and services, that is the last thing you should do on social media. This forum offers a unique opportunity for you to get real reactions, learn about real issues or problems as well as successes straight from your customers’ perspectives without the stigma of a focus group where people think they need to give you the answers you want to hear. It is amazing what you can learn just by listening to what your customers are saying. Take the time to read their posts, the comments they leave on your blog, their Tweets, what they say in reviews, etc.

If you have any questions about this blog post or would like to discuss strategies for improving your social media marketing, please contact Chris@RoofPal.com.