Twitter is best used to broadcast and gather information. Creating a lot of interesting content to share with your followers should be your goal for the tool.I was reading a blog post from Dan Zarrella last week and came across his research findings from studying how to optimize click-through rate of links that you include in your Tweets.
CTR: # of clicks on a link in a Tweet divided by total followers at the time
Without going through all of the details, here is what he found studying 200,000 Tweets containing links from highly followed Twitter accounts:
- 120 to 130 (of 140 possible) characters is optimal.
- Put the link 25% of the way through (at around the 30-ish character mark).
- Tweet at a slower pace, with 1 per hour being best (I've made this mistake).
- Use the words "via", "@", "RT", "please", and/or "check".
- Check out paper.li - the phrase with the greatest positive effect was "daily is out".
- Use more verbs & adverbs (action words), and fewer nouns & adjectives.
- Tweet on the weekend (Friday, Saturday and Sunday had the highest CTR).
- Tweet later in the day (2pm-1am had the highest CTR).
Honestly, I don't know if the results of this study relate to the roofing industry or not, but I thought it was interesting to share and definitely worth a try for a few weeks for those who use Twitter (by the way, I am @roofpal if you'd like to follow).
If you have any questions about this blog post, feel free to email me at Chris@RoofPal.com.
