How roofing contractor social media connections affect search results

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Everyone's search results in Google, Yahoo! and Bing are different based on not only where they are searching, but also by who they are connected to on social media. This is because search engine algorithms assume that because you and I are connected, my content should be more influential to your search results than the content of people you aren't connected to.
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For example, if you follow @RoofPal on Twitter or are friends with 'RoofPal Chris' on Facebook and do a Google search for 'roofing article writing', several articles I have written for roofing contractors will come up in the first few pages.
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Using Conklin Roofing Systems Independent Business Owner Randy Patton as as example, the first three listings in his Google search results are RoofPal articles because we are connected on multiple social media networks. But if you are not connected to RoofPal in any way and do a Google search for 'roofing article writing', some of my articles will come up, but not nearly as many.
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So what does this mean for your roofing company?

1. Roofing contractors can now directly influence the search engine results of the people they are connected to, even when they aren't looking for your company.
2. Traditional SEO practices are no longer as important as they used to be. My top results for a search term will be different than yours even if we are in the same geographic area because we are connected to different people online.
3. There is now a greater incentive to grow your social networks as large as possible. By simply connecting with a prospective roofing customer, you are effectively getting free targeted advertising because your content often will rank higher than your competitors who aren't connected to them.

The takeaway is to connect with as many of your existing and prospective customers as you can on all the social media platforms you participate on. To make this work even better, put a link to your profile page for each social network you participate on in the footer of your emails, on your blog and website, and anywhere else it makes sense.
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