I found this great infographic on what is actually important for search engine optimization (SEO) and how important each factor is, and wanted to share it with my friends in the roofing industry (contractors, manufacturers, suppliers, and distributors).
What is most important to getting your roofing website or blog to the top of Google search? Here is a list (in no particular order):
Content quality. All pages of your website need to be well written, and there must be a substantial amount of high quality original information.
Content research. You should do fairly extensive research on which keywords are the most used to search for the content you are sharing.
HTML titles. Make sure your HTML title tags contain keywords that are relevant to the content on the page.
Architecture crawl. Make sure search engines can easily "crawl", or scan for current information, all the pages on your website or blog.
Link quality. Make sure the links on your website or blog go to trusted, high-quality websites.
Link text. Don't use link to another page on your website or blog using the words "click here" (or something similar), highlight a good keyword or phrase that makes sense for the destination page and make that word or phrase become the linked text.
Trust/authority. Your website or blog will become a trusted authority as a result of lots of inbound links, many shares on social media, and other similar factors.
Physical proximity. The closer geographically you are to someone, the better.
Additionally, here are the second-tier items that will help get your roofing website or blog to the top of Google search:
Words and phrases. On each page, make sure you are using the words and phrases that you want it to be found for when someone does a Google search.
Engaging content. Use your website or blog's analytics to see not only how many page visits you get, but how long people spend looking at the page. Are they opening it and then clicking back or closing the window quickly after, or are they reading the whole page?
Fresh content. Are you producing new content and is it relevent to the "hot" search topics of your industry?
HTML description. Make sure your meta description tags accurately describe what the page is about.
Social reputation. Are people who are respected on social media sharing links to your website or blog?
History. The more someone visits your website or blog, and especially if they have "Liked" something on Facebook or shared on social media in any way, the higher other pages on your website or blog will begin to show up for them on search.
Last but not least, here are some additional items to consider that do have some impact on how your roofing website or blog will be found on Google search:
HTML headers. Make sure headlines and sub-headers use proper header tags with relevant keywords.
Page speed. The faster your page loads, the better.
URL format. The shorter a URL is, the better. Also, make sure the URL contains meaningful keywords to the topics of the webpage or blog post.
Number of links. The more external links that point to your website or blog, the better.
Social shares. The more people who share links to your webpage or blog post on social media, the better.
History. The longer your website or blog has existed, the better.
Social connections. The more those you are connected to on social media Like, comment on, re-Tweet, etc. posts containing links to your website or blog, the better.
Please also note the pink and orange sections at the bottom of the chart that discuss violations and blocking. These are some things you definitely do not want to be doing, as it will decrease your positioning in Google search.
If you have any questions about this blog post, please email me at Chris@RoofPal.com.
The Periodic Table Of SEO Success Factors Search engine optimization -- seo sheffield may seem like alchemy to the uninitiated. But there is a science to it. Sear.
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