Idea: Start a Social Media Recap Newsletter

According to a recent report by Sysomos, the average length of a tweet’s effectiveness is about 3 hours, with 92% of re-tweet's happening in the first hour or not at all. What this means is that if those you are connected to on social media don't see what you post soon after you post it, they likely won't. We are simply connected to too many people on social media. So how do you get more value out of all the hard work you put in to Facebook, Twitter, LinkedIn, Google+, blogging, etc.? An email newsletter recapping the best of what you've shared over the past week!

First of all, make sure that you are creating and sharing content of value to your audience. Next, use whatever methods you have available to you to aggregate your social media activities. Once you have a selection of content that’s worth sharing again, set up an email newsletter that is devoted solely to sharing this content. And of course you can use a small amount of space in that newsletter for promotion of your other marketing efforts as well.

Weekly may or may not be the right frequency for you. Depending on how much you share valuable content, try daily, weekly, or even monthly — whatever makes sense. The point is that social media attention span is short and continues to diminish. There are days that no matter how valuable your content is, your audience simply isn’t able to pay attention because they are on vacation, busy doing other things, everyone else is over-posting, etc. But using email to close the loop and get them your content in another way is a simple, easy way to maximize the value of the time you are putting in to social media.

If you have any question about this blog post or would like help creating an email newsletter campaign, please email Chris@RoofPal.com.