In 2006, New York City artist Scott LoBaido traveled nationwide to paint Old Glory on roofs in all 50 states. But four years later (2010), he accepted his biggest challenge ever: painting a Texas-sized waving American flag on the 150,000 square foot metal roof of Lamons Gasket Co. in Houston, Texas, using only 9-inch rollers to apply approximately 900 gallons of paint. Ironically, it took him from Flag Day (June 14th) until the 4th of July to complete the project.
Although the project cost nearly $50,000, the free publicity LoBaido and Lamons Gasket get every year I'm sure is well worth the original investment. Three years later, images of the roof still go viral around every patriotic holiday including Armed Forces Day, Memorial Day, Flag Day, Independence Day, Patriot Day (September 11th), Veterans Day, and others.
Similarly, in June 2011 the tile roofing crew of Istueta Roofing in Miami, Florida luckily had been video taping a residential tear-off when they came upon a very strange discovery: thousands of bats that had infested a home!
Here is the original full-length video:
Amazingly, this is not prominently featured on their website. Truly a lost opportunity to capitalize on a viral video.
The bottom line is that viral marketing isn't just about making a funny video to upload to YouTube. It can also be about discovering something unusual or doing something big, cool or even patriotic and making sure you document it well with pictures, video, testimonials, and interviews, and then getting the word out through articles, blogging, video blogs, social media, local news stations, and more. It doesn't always happen overnight, but in the end it can really pay off.
What ideas do you have to virally market a roofing business?
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Thanks for sharing!!
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Hey there! Thank you for sharing your thoughts about roofing contractor in your area. I am glad to stop by your site and know more about roofing contractors. Keep it up! This is a good read. You have such an interesting and informative page. I will be looking forward to visit your page again and for your other posts as well.
ReplyDeleteAn all round competent roofer From the UK would be capable of carrying out most domestic roofing projects. These would include built up flat roof systems and pitched roofing works including natural slating and concrete and clay roof tiling. Also he would need a good and applicable knowledge of lead work to weather proof areas such as chimneys and abutments. There is not any UK legislation in place that requires a roofer to have a license to trade. Although it is beneficial if he belongs to a recognized trade organization. Most roofers of good repute should come with an abundance of valid references, and proof of workman's comp.
Additional services: leak barrier, attic ventilation, ridge caps and gutters.
Roofing Contractor Maine
Roofing contractors in your area sound pretty good, but are their skills on par with the ones on the East Coast? Their pretty crafty. They install good shingles too.
ReplyDelete-Adam Ahmed
Roofing NYC
Just like a symphony...you hit all the right notes. Glad to see you back painting.
ReplyDeleteMetal Roofing Company
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ReplyDeleteAmarillo roofers
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ReplyDeleteThey need to have several years of experience working with the type of materials on top of your home. The best way for you to learn more about whom you are thinking about hiring is to go online. roof repair spring tx
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