Roofing contractors should use YouTube as much as possible.
Please watch my video podcast about using YouTube for roofing contractors
YouTube (purchased by Google in 2006 for over $1.6 billion) has now become one of the world’s most visited websites. Google indexes those videos and more often than not, you now find YouTube videos appearing on the first page of search results, sometimes outranking aged and established organic listings.
Since there is a clear priority by Google given to YouTube videos and because they are so well received on social media platforms such as Facebook, your roofing company should be taking advantage of all of the benefits.
It is very easy to upload a video to YouTube (accounts are free and simple to set up). Here are the basic steps:
Shoot Your Video
Create a short, content-rich video. Shorter videos are viewed much more frequently (under two minutes is best). Small HD video cameras can now be purchased for just over $100 and include software to upload videos directly through WiFi (or plug into your computer, save and upload the old fashioned way).
Video Name Keywords are EXTREMELY IMPORTANT
Include in the name of your video keywords that you expect people searching would use to find information about your services ("roof repair Dallas", "metal roofing Los Angeles", etc.). I can’t stress how vital it is to ensure EVERY word in the title of your video is relevant to your content. Do not include the date or time in your title and only the location if it is relevant to the search. Your video listing could be on page one of Google search within 24 hours.
Create Incoming Links To Your Video Listing
Anchor Link TEXT is the visible text in a hyperlink. Within your website and/or blog, link back to your YouTube video using your keyword(s) in your anchor text. Also, you can ask friends and associates to link back to your YouTube video using the same method. By applying links to your YouTube videos (and having other sites do the same) it tells Google that your videos are relevant to the keywords or keyword phrases you have chosen.
Drive YouTube Video Viewers to your Website
Once people begin finding your video listings for the keywords you have chosen, you have created a lead generation path that will last for a long time to come. Mention your website address during the video or place a screenshot of your website and your website address at the start and end of your video so viewers know how to get to your website. I also recommend including a hot-linked URL (your website address with the http:// at the beginning) into the beginning of the description of your video in the "About This Video" section.
If you have any questions about or need assistance using YouTube for your roofing company, or if you are interested in learning more about the RoofPal Official Microcast Series which now produces video blogs that can be personally branded with your company name, logo and contact information, please email RoofPal@gmail.com.
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